I start with identifying and specifying all components of the project. This process entails examining the client's purpose and requirements, developing user personas, researching competitors and the market, etc.
I begin to envision the project's visual story. I begin by planning, researching and designing concepts that will aid in the creation of a pleasurable and easy-to-use interface and experience that functions as a problem solver.
When the design is accepted and approved by the client at the conclusion of the project, I collaborate with developers to ensure that reality fits the concept/idea.